Where to Watch Live Sport: Why Sports Fixtures and Venue Discovery Belong Together

Sports fans rarely stop at one question. They may start with: what is on? But very quickly the next question becomes: where can I watch it? That is the missing connection in a lot of sports discovery. Fixture lists tell fans what is happening. Venue directories tell people where bars are. But the real customer […]

Sports Bar Marketing: How to Turn Live Fixtures Into Match-Day Revenue

Sports bars do not sell only food, drinks and seats. They sell timing, atmosphere and certainty. When a major match is on, fans want to know three things: what is on, when it starts and where they can watch it. A sports bar that answers those questions clearly has a better chance of winning the […]